Smithfield is a hulking behemoth of packaged meats glory, chock-full of 16 widely-distributed brands (that, oh by the way, often play in more or less the same space). In order to help them grow as a company, we needed to differentiate each product line, providing relevance to a vast array of diverse consumers.

So… we did.

RESULT: Award winning work and overall company growth each year of the partnership.