The Chicago Skyway is a toll road that offers a faster alternative to sitting in Chicago’s infamous highway traffic. And yet, far too many people remained stuck in their highway routines…
and stuck in the highway traffic.

Madness!

In order to no-brainer-ify the decision to take the Skyway, we’d need to reposition—from a toll road to a route you’d be crazy not to ride.

RESULT: The campaign is ongoing, but the launch has led to a 153% increase in unique YOY website visitors – stay tuned!