Schwartz’s makes one of the foodservice industry’s most premium pickles.

Yum.

Less appetizing, operators weren’t adding it to their menus because they didn’t think it’d be a money-maker. Our idea: reposition this pickle from a side item to a premium, low-cost value machine capable of elevating meals and boosting bottom lines.

The recipe for success called for recreating the brand from the ground up—from logo to photography and everything in between.  

RESULT: The new brand has just gone live! Check back soon for a performance update.