Pepsi tasked us with bringing their holiday promotion at Papa John’s to life. Cool! Here’s the catch. It had to be in Spanglish and it had to be executed in three weeks. Dios mío. After establishing a visual identity for the campaign, we dialed up the bi-lingual writing goodness to bring it all together.

From concept to photoshoot to retouching, the fruits (or should we say soft drinks) of our labor were so well received that they were repurposed for social as well!

RESULT: 88% beverage portfolio growth during the campaign