When a 50th anniversary comes around, you shouldn’t take it lightly—our client NOW Foods certainly didn’t. When they hit the half century mark, they came to us to celebrate appropriately (and we’re no strangers to a good party).

The campaign we created kicked off a year-long celebration of Health and Wellness—with an ode to the loyal customers that have championed their brand from the very beginning.

And the (soy-based) icing on the cake: we developed an explosive new look for the brand that’s as kinetic, unique and wholesome as the products they so proudly create.

RESULT: A 7% increase in product usage during the campaign among shoppers aware of the brand