In the world of college football, there are few things, maybe no things, more sacred than the meat you choose to throw on the grill for the big game.

So when Eckrich asked us to make them the sausage of college football, we knew we’d have to go big.

The right idea wouldn’t just strengthen the association between Eckrich and college football, it would have to systematically and seamlessly infuse the brand into every aspect of our nation’s favorite Saturday tradition.

RESULT: 65% of college football fans had a more positive image of the brand