Just reading the words “Real Estate” is enough to get most people stressing out.

Apologies.

Clearly, for Baird & Warner this was problematic. Not to mention having to differentiate in Chicago, one of the most saturated markets there is.

To break through, they’d need to talk about themselves in a way no one else was and create a brand that elicited one very visceral reaction—a sigh of relief.

RESULT: Baird & Warner’s best year yet