No one in the Midwest was riding the train.

Seriously.

Cars accounted for 91% of all trips taken. And for our friends at Amtrak, that number was far too big.

So we created a highly localized campaign that put the endless benefits of Amtrak on display and raised ridership to a record high, even reducing road traffic in the process.

All aboard.

RESULT: Set ridership record with 31.2 million passengers