Shure, an industry leader known for professional quality and performance, was introducing an accessible, entry-level product: USB microphones.

But even the coolest mic is nothing without the right voice behind it.

Enter Jacobs Agency.

For the global launch, we equipped a rapidly growing demographic, the home recorder, with the tools they needed to chase their dreams and inspired them to press that red button.

RESULT: 8% market share increase in year 1 of the campaign