When Cash America enlisted us to launch their new gold-buying service in a highly saturated-market filled with more reputable competition, we knew establishing trust was key.

But simply saying “I’m trustworthy” falls somewhere near “shady used car salesman” on the trustworthy scale.

We’d need to prove it.

To do so, we decided to call in the world’s most trusted expert in all things gold.

Bronze Telly Award Winner

Record traffic at GoldPromise.com (so much so that it actually crashed the website in week one of the campaign—whoops!)

TV

OOH